Most graphic designs are meaningless without typography.
You can witness it in the banners and posters you see in the real world.
On the other hand, the digital world is loaded with typography.
Without Typography, you cannot apprehend things.
So what is Typography?
It is an art that involves arranging a typeface in various combinations.
It can be the font, size, and, spacing.
If you wanna be a graphic design whiz, you need to know what font to use to attract your audience.
In this video, you'll learn the top 5 fonts that can make any ugly design amazing.
Bodoni
Bodoni appeared back in the 18th century.
Thanks to the famous Italian typographer and publisher Giambattista Bodoni.
It is a combination of thick and thin lines and sharp perpendicular serifs.
It looks best in logos like Vogue, Nirvana, and Mamma Mia.
Garamond
Garamond is one of the oldest fonts developed in the 16th century.
Today Garamond is a family of different typefaces characterized by small serifs, moderate contrast, and rounded shapes.
It is often chosen for magazines, newspapers, and books such as the American publications of “Harry Potter”.
This typeface is apt for companies who are not chasing trends and want to make the identity look refined and elegant.
Futura
Futura is a classic serifless typeface.
Due to its geometric shape, the letters look simple, clean, modern, and easy to read.
It is very common in branding.
Top brands like Nike, Cisco, Omega, and Paypal are using this typeface.
That’s not all!
Even movies like Gravity, Interstellar, and American Beauty used Futura.
Helvetica
Helvetica is a Latin word for “Swiss”.
Over the years, the original Helvetica family was expanded to include many different weights.
The font became an icon of Swiss design, which at the time was seen to epitomise understated elegance and functionality.
Throughout the 1960s and 1970s, it appeared on numerous advertising posters and billboards across Europe and the USA.
The font continues to appear in the marketing campaigns and logos of a huge number of companies, including Panasonic, Microsoft, and leading car manufacturers like BMW and Jeep.
Trajan
Trajan is a font designed in 1989 for Adobe.
The design is based on the letterforms of Roman square capitals, as used for the inscription at the base of Trajan's Column.
Trajan is an elegant font well-suited for display work in books, magazines, posters, and billboards.
Especially, it is the go-to font for movie posters.
You can see this font in tons of movie and tv series posters like Lord of the Rings, Game of Thrones, The Mummy Returns, and much more.
3 Tips to Improve your design with fonts
Now you know the top 5 fonts you need to step up your design game.
So, it’s time to learn some tips to take it to the next level.
Hierarchy
Take a look at this McDonald’s Flyer.
The type and price of the burger are at the top with relatable font size.
What does it mean?
It means the brand wanted the viewers to look at the type and price of the burgers than any other details.
This is called hierarchy.
Without hierarchy, you leave the audience clueless about what’s important and what’s not.
Alignment
Let’s take a quick look at McKinsey’s brochure.
The text is sensibly aligned for an appealing look.
This is a brochure from another top research firm in the world - Gartner.
Just like McKinsey’s the text is aligned with care.
It takes discipline to become a pro graphic designer and alignment is the first thing you need to practice to be one.
Picmaker, a DIY design software, offers you additional options to align any design element to the top, middle, bottom, right, left, and center with respect to the artboard.
Now, let’s talk about Whitespace.
Whitespace
Whitespace refers to the empty space around the text.
I get it. Why the empty space is so important?
Sometimes when you are packed at work, you will feel desperate for some breathing space.
This, also, applies to design.
The design needs breathing space.
A packed design looks cluttered.
As the attention span of humans is being drastically reduced, the whitespace matters more than the content itself.
A space that allows your audience to breathe and draws attention to the content.
Let’s experiment with it right away.
Which one is more appealing?
1 or 2?
In the first slide, the text is crammed against the boundary which makes it hard to read.
And in the second slide, the text has breathing space, hence easily readable.
We often think flashy colors and bold fonts are the only way to draw attention to the text.
But, surprisingly, that’s not the fact.
White space can be the best way of drawing the viewers’ attention.
This Land Rover advertisement is epic.
The creative twist to prove that the vehicle could pull more is another story.
Look at the white space.
You really don’t need to add more text to explain more about the product.
In this case, the text “Pull More” is more than enough to convey the point.
And generous white space drove the attention to the copy.
Have you ever thought that empty space could do wonders?
Also watch:
How to add Text to an Image WITHOUT Photoshop
