Ever tried fitting a Facebook post into an Instagram post?
Or your Instagram post into LinkedIn?
Chances are they’d not fit it.
Why?
Because every social media platform has its own size requirements.
So what’s the solution?
In this tutorial, we’re going to learn different social media image sizes and how to get them right when you post them.
First up on our list is Facebook or Meta as we know it today.
It frequently updates its image dimensions.
So, as a thumb rule, remember to upload high-quality, high-resolution images if you want to stand out.
Also, note that Facebook does not stretch your images, instead it crops them.
Facebook Profile Picture
Let us start with the profile picture for Facebook.
Facebook’s standard profile photo dimensions are 180x180 pixels.
It displays at 170x170 pixels on desktop computers,
128x128 pixels on smartphones and 36x36 pixels on feature phones.
Cover Photo
For your cover photo, Facebook’s recommended dimensions are 851x315 pixels.
It displays at 820x312 pixels on desktops and 640x360 pixels on smartphones.
The ideal file size is less than 100 KB.
Facebook Posts and Timeline Photos
Facebook Timeline photos are automatically resized to a width of 500 pixels.
This is to ensure it fits the aspect ratio of 1.91:1.
So, maintain a dimension of 1200x630 pixels to avoid pixelation.
Facebook Stories
For Facebook Stories, 1080x1920 pixels is the recommended size.
It takes up a full mobile screen with an aspect ratio of 9:16.
Next up on our list is Instagram.
Being a visual platform, Instagram offers brands a variety of options, in terms of image dimensions.
Horizontal and vertical images are supported along with square images.
Instagram Feed Photos
For Instagram profile photos, 320x320 pixels is the recommended size.
And 1080x1080 is the best for Instagram feed photos.
As you’d notice, images with the same height and width are called square images.
Unlike your profile photo, all feed photos will be cropped as a square. So make sure you get your sizes right here.
For landscape photos, you need to use images with 1080x566 pixels.
Whereas for portrait photos, 1080x1350 pixels would be ideal.
Instagram Stories image size
For Instagram Stories, the recommended image dimension is 1080x1920 pixels with an aspect ratio of 9:16.
Photos that deviate from the aspect ratio of 9:16 might look with these croppings.
If you’re wondering about the resolution and aspect ratio for Instagram Reels, then you’ll be happy to note that they are the same as IG Stories.
Okay, folks. Until now, we’ve seen the different image sizes for Facebook and Instagram. Jeez, don’t worry if you do not remember them. We’ve got them all here in the description below.
Let’s move on to our third platform, and that is Twitter!
Did you know that tweets with visual content are 3x more likely to receive engagement than plain tweets?
So, it is paramount to incorporate visual content into your tweets.
Let’s see the size guide for Twitter.
Twitter profile photo
For your profile picture on Twitter, the recommended size is 400x400 pixels.
Also, keep in mind that 200x200 pixels is the minimum required image size.
The file size should not exceed 2 MB.
Twitter header photo
Twitter header photos should be around 1500x500 pixels with an aspect ratio 3:1.
Remember that the way header images are displayed differs based on the device and browser you’re using.
Twitter In-stream Photos
Twitter’s In-Stream Photos allows users to share and view photos directly on their feeds without clicking a link.
And, for that 1600x900 pixels is the recommended size.
JPEG, PNG, and GIF are the supported formats.
Wow! We’ve seen all three major platforms. Oh no, wait! There’s the biggest B2B social platform we haven’t spoken about.
Yeah, that’s right - we haven’t spoken about LinkedIn yet. Let go!
LinkedIn posts that are accompanied by images receive a 2x higher comment rate.
It’s a no-brainer that social media marketers must pair their LinkedIn posts with images.
LinkedIn Cover Photo Size
For LinkedIn cover photos, 1584x396 pixels is the recommended size and the ideal aspect ratio is 4:1.
LinkedIn Company Pages
For company page profile pictures, LinkedIn suggests 300x300 pixels.
The cover image should be in 1128x191 pixels
LinkedIn Stories
LinkedIn is not an exception for stories.
Just like the other platforms, 9:16 is the ideal aspect ratio for LinkedIn stories.
Great! That’s so much information. Don’t forget to check out our time stamps for size guides on specific social media platforms.
Pinterest is a discovery and visual search engine where getting your images spot on is key to help your pins perform better.
Let’s look at the image sizes for the platform.
Pinterest Profile Photo
Your Pinterest profile photo will be displayed in a circle with the ideal size being 165x165 pixels.
For Pinterest cover photo, a minimum of 800x450 pixels is the recommended size.
Landscape photos should be in the aspect ratio of 16:9.
Now let’s jump into Pinterest pins.
1000x1500 pixels is the ideal size for your pins.
Whereas square pins should be in 1000x1000 pixels.
And now, the mother of all social media :) YouTube!
YouTube
YouTube, we know, is a video-sharing platform and the second-largest search engine after Google.
But what about the images?
Image elements such as video thumbnails, channel art, and channel profile photo are paramount to boost your video views, and gain subscribers.
Let’s see the size guide for all those image elements.
YouTube Profile Photo
800x800 pixels is the recommended size of a YouTube channel profile photo.
Your profile photo on YouTube will render at a resolution of 98x98 pixels in a circle.
YouTube Banner
All of us need a smashing YouTube banner for more subscribers.
For YouTube banners, 2048x1152 pixels is the minimum recommended resolution.
Don’t forget to check out our tutorial that explains how to design a YouTube banner that fits all devices.
YouTube Thumbnail
A YouTube thumbnail is like a movie poster that convinces people to watch your video.
For a thumbnail, 1280x720 pixels, with a minimum width of 640 pixels is ideal.
The best file size limit is 2 MB and supported file formats are JPEG, PNG, and GIF.
YouTube Outro
And, finally, the ideal size for YouTube outros, also known as YouTube end cards, is 1920x1080 pixels.
Make sure that you maintain an aspect ratio of 16:9 for best results.
Resize in no time
As I said before, you cannot use one graphic for all your social media profiles.
Redesigning your image to fit the social platform needs is tiresome.
But, you don’t need to worry.
With Picmaker’s resize feature, you can resize your image into tons of different sizes.
The feature is preloaded with all social media dimensions, so you can resize in just one click.
Also, checkout the below tutorials
How to design Instagram Quotes in 2 Minutes
