Social media marketing is the bread and butter of every modern business. Social media is where a majority of the audience is. The right social strategy helps businesses not only reach and engage with their target audience but also drive leads, sales, and gain ambassadors for their brand. RELATED: Your Ultimate Guide To Social Media […]

Brands use social media to engage with their audience and achieve their marketing and business goals. Their goal(s) is to: Drive brand awareness  Build a community of users and brand ambassadors Drive traffic and conversions Build and strengthen brand reputation Your brand goals dictate your social media strategy. Along with designing your social media strategy, […]

Facebook is the largest social media platform, with more than 2.93 billion users worldwide. A vast majority of people use Facebook on a daily basis, which makes it an effective channel for businesses to reach their target audience. Watch: How To Create Awesome Profile Pictures For Your Social Media In 2022 Facebook allows you to […]

Visual marketing is an increasingly popular trend that’s helping brands drive audience engagement. What’s more, it enables you to amplify your online presence. But how?  In this article, we will discuss the benefits of visual marketing, go over the best tactics that can improve your promotional campaigns, and what you can expect in 2022 and […]