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Top 10 Social Media Experts To Follow In 2022
Suhith Kumar RN - July 15, 2022 - Leave your thoughts.
Social media marketing is the bread and butter of every modern business. Social media is where a majority of the audience is. The right social strategy helps businesses not only reach and engage with their target audience but also drive leads, sales, and gain ambassadors for their brand.
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Social media experts offer insights that provide the foundation for marketers to design strategies and achieve their marketing goals. Experts also help stay on top of emerging trends and keep pace with evolving audience behavior and expectations. They also double up as influencers who promote brands and products and services.
We’ve compiled a list of social media experts you must follow to learn marketing tips and level up your personal brand or company’s social media marketing game.
Mari Smith
Marketers who’re keen to learn Facebook marketing (and put their learnings to practice) should follow Mari. She also provides her followers with recent updates to Facebook features, posts registration links to webinars and workshops, and much more.
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A line from her LinkedIn bio reads: “Forbes recently described Mari as ‘... the preeminent Facebook expert. Even Facebook asks for her help.’”
Mari is a highly reputed influencer who frequently appears at leading industry events as a keynote speaker.
Where to follow Mari: LinkedIn and Twitter
Kandy Robertson
Kandy is a “multi-passionate entrepreneur” whose mission is to help brands, influencers, and small businesses succeed with social media.
She is also an author, speaker, and social media expert. Instagram is the platform where you must follow Kandy to learn tips and tricks to earn money with social media. She announces her latest workshops, sessions, and coaching programs focused on growing your business with Instagram, TikTok, and more.
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Kandy has been featured on CNN Freedom Project, Voices of America, CEO Medium, and many other broadcast programs, TV shows, and news media campaigns.
Rachel Pedersen
Rachel is a social media strategist and TikTok expert. She helps business owners and people striving to become social media managers, realize their ambitions.
She offers coaching sessions, free training, and self-assessment quizzes to help TikTokers and social media and digital marketing specialists thrive in their fields of expertise.
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Rachel also runs her own podcast named “Social Media Secrets Podcast”, while she is also the founder and chief operating officer of her digital marketing agency “The Viral Touch”.
Where to follow Rachel: LinkedIn
Matt Navarra
Matt is a social media consultant and industry analyst with a rich history of working with some of the biggest and most popular global brands. He’s also the founder of Geekout, a resource management suite for social media professionals.
Matt keeps his Twitter followers updated on the latest events and happenings in the tech world. He also shares news bytes and articles on some of the most burning issues worth sharing with an online audience.
Matt also offers expert advice in his areas of expertise. A session can be booked simply by clicking the link in his Twitter bio.
Where to follow Matt: Twitter
Madalyn Sklar
Madalyn wears multiple hats as a coach, consultant, speaker, blogger, podcaster, and entrepreneur. She’s also a Twitter marketing expert and a self-proclaimed “tattoo-wearing social media evangelist”.
Madalyn helps entrepreneurs with social media marketing that’s focused on building a stronger community and driving maximum engagement from their posts.
Madalyn’s tweets help marketers learn the tips and tricks of Twitter marketing and stay abreast of the latest Twitter updates.
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People can click through the link on Madalyn’s Twitter profile to book a session with her to discuss social media strategy and achieve the desired results from their marketing efforts.
If you’re looking for a round-up of valuable social media tips, advice, and more, consider subscribing to Madalyn’s newsletter.
Where to follow Madalyn: Twitter
Vedika Bhaia
Vedika is a LinkedIn organic marketing expert who helps founders grow their personal brands on Twitter, Instagram, and LinkedIn. She emphasizes the importance of personal branding in driving leads organically for your business.
Vedika also owns a digital marketing agency, The Fourth Square, which provides services that include social media marketing, content marketing, and LinkedIn marketing.
In addition to being a social media expert, Vedika doubles up as an influencer who promotes online products and services valuable to her online audience.
Her LinkedIn posts are a must-read with value-packed information on social media and digital marketing strategies.
Where to follow Vedika: LinkedIn
Michael Stelzner
Michael is the CEO and co-founder of Social Media Examiner, and also the host of the Social Media Marketing podcast, one of the most prominent in its space. He’s authored books that elaborate on how to build and scale businesses, how to write content for white papers and other resources that keep people engaged, and more.
If you’re a social media marketer looking for tips and valuable advice on how to use social media for your business, then Michael is one you must follow on LinkedIn.
He frequently shares articles published on Social Media Examiner. These are typically in-depth guides, case studies, and long-form blog content that will help you elevate your social media game and achieve your marketing goals.
Where to follow Michael: LinkedIn and Twitter
Mila Grigg
Mila is an expert in personal branding, communications, culture, and social media strategy. She owns MODA, a premier corporate and personal branding company in the US. She also offers coaching to executives on how to design social media strategies for their company, how to build and grow their personal brand, and a lot more.
Mila posts short videos and posts on LinkedIn on her areas of expertise, branding mistakes that people make, how it affects them and their company, solutions, and more.
If you’re looking for tips and knowledge on how to grow your personal brand, you must follow Mila. She also offers consulting and 1:1 coaching to help you achieve your personal and brand marketing goals.
Where to follow Mila: LinkedIn
Dhariana Lozano
Dhariana is a multi-faceted expert. She is a social media consultant, speaker, and blogger. She has been recognized as one of the top 100 digital marketing influencers by Buzzsumo.
Dhariana helps brands and entrepreneurs, both B2B and B2C, create social media strategies that convert their audience into leads and drive sales. Her expertise spans all major social media platforms, including LinkedIn, Facebook, Instagram, and Twitter.
Dhariana appears on podcasts with fellow social media marketing experts and publishes LinkedIn posts on the new social media updates and platform features.
Where to follow Dhariana: Twitter and LinkedIn
Sue B. Zimmerman
Sue is an Instagram expert and business coach who helps people become an authority in their industry on Instagram. She is also a social media consultant and a keynote and breakout speaker.
Sue has appeared as a speaker at prominent marketing events, Social Media Marketing World, Social Media Camp, and Social Media Day, to name a few. She offers a free-to-download Instagram strategy guide that you can access with a single click.
Sue frequently posts videos and publishes posts on how to use content effectively to achieve your Instagram marketing goals. She also shares content ideas and knowledge with her social media followers to design and execute a successful social media strategy.
Where to follow Sue: Twitter and LinkedIn
Conclusion
Following the above list of social media experts on the different platforms will help elevate your social media strategy and achieve your marketing goals. A lot of the experts offer courses, one-to-one coaching, and consulting, and help their followers stay on top of the latest social media trends.
Whether you’re an established brand in your industry or a one-man marketing army aiming to become a sought-after social media expert in your niche, you’ll be able to gather ideas and enhance your knowledge simply by following the experts mentioned in this article.
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