Contents
Real Estate Poster Design Templates
Key Benefits Of Real Estate Posters
10 Real Estate Poster Templates To Attract Buyers
Suhith Kumar RN - May 12, 2022 - Leave your thoughts.
For the average home or property buyer, it is the most treasured experience of their lives. Owning a house is a status symbol and also, arguably, the biggest financial investment for most. All those years of toil, saving up and abstinence just so this ambition is realized down the road.
For people on the other side of the real estate business—builders, agents, and brokers, among others—understanding public sentiment is key, as is the communication with prospects and customers. Not only does it help tailor messaging and marketing strategy to attract and engage buyers, but also to efficiently close deals that can otherwise stall.
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According to a survey by the National Association of Realtors, 95 percent of property buyers use the internet to research properties at some point during the buying process. It’s an indicator that real estate businesses (and industry people, in general) must have a strong online presence.
On the flip side, it’s important to harness offline and outdoor channels of advertising to capture home buyers’ attention. Real estate posters help attract prospective buyers and drive inquiries, property visits, and eventually, bookings.
Real Estate Poster Design Templates
Picmaker’s library of real estate poster templates helps you create high-converting posters within a short turnaround time. It’s free and you don’t need prior design experience to get going.
Here is a collection of design templates that you can use to create a poster now.
Tall Building Open House Real Estate Poster Template
This is a modern open house poster template that you can use to invite prospective buyers to visit your property. The poster layout and copy are quite straightforward: customize the dates and times when the property is available for a visit, and you’re all set. If you're a real estate company, you might want to include your business logo, website, and contact information, too.
Luxury Apartments For Sale Real Estate Poster Template
Use this poster template to increase the demand for your property. Increasing the demand will not only help you sell your property off quicker but it’ll also help you make a good profit. The poster includes all the basic contact information you’d want to furnish, along with the property price and the property owner/seller. It requires minimal customization before use.
Townhomes For Sale Real Estate Poster Template
If you’re a property owner looking to sell your townhome, this template is tailormade for you. Customize the poster copy with your name, location, contact details, and property price, and you’ll be all set to advertise it for sale.
House On Hand Real Estate Poster Template
Use this poster to advertise your luxurious home for sale and drive inquiries and property visits. The poster copy includes all the relevant information, which means you won’t take much time to customize it. You should include an image of your property and include details about the layout and configuration before printing out the poster.
Blue Luxury Villa Real Estate Poster Template
Owners looking to offload their luxury villas can use this poster to advertise their property. The poster offers three image options to provide prospective buyers with an inside view of the property, along with the main image at the top. The copy already includes the contact information, property address, and more to help you customize the poster effortlessly.
Blue Open House Real Estate Poster Template
Property owners can use this poster to advertise their property for sale and announce an open-house session for prospective buyers. The poster includes details about the amenities, the size of the property, address, and contact information for buyers to get in touch with the owners. The poster requires little customization before use.
Farmhouse For Sale Real Estate Poster Template
Farmhouse owners can use this poster to invite inquiries and property visits from prospective buyers. The poster includes two image options, along with the featured property image, to give buyers a peek inside the farmhouse. The poster copy already includes the contact information, property address, and property price, thus needing little customization.
Mansion For Sale Real Estate Poster Template
Mansion owners can use this poster to advertise their property for sale. This poster, too, includes three image options along with the featured property image. The poster copy includes details about the configuration of the mansion, the total area, the selling price, and more.
Orange Background Real Estate Poster Template
Luxury homeowners looking to offload their properties can use this poster to alert prospective buyers. The poster is minimalist but furnishes all the essential information to drive inquiries and property visits. The poster also includes the property age, which is an important piece of information for both buyers and sellers.
Red Background County House Real Estate Poster Template
Property owners looking to sell their county houses can use this poster to attract qualified buyers. The copy includes all the essential information about the property and the contact details that will help drive phone calls and property visits from potential buyers.
Key Benefits Of Real Estate Posters
An eye-catching poster improves your chances of connecting with potential buyers - in a blink of an eye, almost. It’s also one of the effective ways to build a sense of immediacy and garner the attention of buyers.
Build Awareness
Property buyers are on the lookout for the best real estate deals. Some of them might be actively looking up ongoing construction projects, while others might consider a real estate investment if presented with the right deal.
Posters are designed to drive awareness with precise and effective messaging. Builders, agents, brokers, and others can use posters to reach their target audience and lay the foundation for potential dialogue with a buyer.
Reach A Large Audience
An attractive poster with good placement will help grab the attention of home buyers. The potential as to whom you can reach is virtually unlimited.
Your poster advertisement could be viewed by daily commuters in the downtown of a large city, the locals on their morning walks or during grocery shopping, and people traveling on public transport, to name a few.
In addition, these people could expand the reach of your poster advertisement through word-of-mouth. It is not only free of cost but word-of-mouth marketing can help you reach an audience (buyers) whom you might not have initially planned to target.
Make A Quick Impression And Build Trust
A real estate poster design with a unique, compelling message makes a positive impression on potential buyers. This has the potential to encourage buyers to engage with agents, brokers, builders, and landlords to discuss ongoing or upcoming real estate projects, make site visits, and, in some cases, even book a house with a down payment.
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Thus posters’ visual appearance helps persuade buyers to actively engage with them - and not consider them intrusive.
Also, because posters are a print advertising tool, they instill a sense of trust in viewers and observers. According to the Trust in Advertising report, 86 percent of respondents said they preferred print advertising over other forms.
Real Estate Poster Design Tips
Although traditional, real estate posters are one of the most effective tools to attract home buyers and complete deals, whether it’s an own house, a rented place, or a lease agreement.
Poster templates offer the simplest and easiest route to design real estate posters that help offload a property. While you can choose from a wide range of templates and customize them, the poster must be designed to attract clients to view the information and, ideally, persuade them to take action.
Here are a few tips to help you create an attractive poster.
Use Icons To Break Down Information
A typical poster advertisement on real estate would contain information about the locality, built-up area, configuration, amenities, and more such details.
Use icons to break down and present information that’s legible and yet eye-catching. For example, the property’s features could be enlisted as bullet points, using icons.
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Icons could also be used in place of alphabets where possible, lending a sense of creativity and expression rather than filling the poster with plain text.
Presentation is key to not just making the poster informative but also to persuade clients to follow up and convert them from viewers to leads, leads to visitors, and potentially, visitors to buyers.
Don’t Forget Branding Elements
Real estate businesses must include their brand logo, brand name, tagline, imagery, and other elements in their poster design.
Unique and consistent branding builds credibility in the eyes of potential buyers and gives businesses a competitive advantage when dealing with clients past and present.
Real estate companies and owners have the flexibility to play around with colors and fonts to make their posters attractive, but they should still remain true to their brand identity.
All branding elements must be clear and prominent. Their placement should be such that the poster is immediately recognizable to a client or someone passing by.
Layout
Your poster layout will largely depend on whether you’re selling one property or a bunch of properties, which you want to display in a comprehensible manner.
Whether you want to partition your poster into multiple blocks, divide it into two halves, or display it in another way - do not hesitate to experiment with the layout.
Ultimately, the key elements of a poster (which, in this case, would be the property details, a full-scale image of the property itself, et cetera) should guide the viewer to consume information with little effort.
Font
Your poster colors and imagery will help attract the viewers’ attention. However, your choice of font is key to conveying information that viewers can seamlessly grasp.
Ensure that you use two to three fonts, at most: one for the poster headline, one for subheadings, and another for the body copy.
Your choice of font should be dictated by its readability, mainly, though you can use it to showcase your brand’s personality, reflecting the values your brand stands for.
Depending on your font, you’ll also need to provide ample space around the body to make the information easy to consume.
Color Scheme
Your choice of font is key but so is the poster’s color palette.
Choose colors that make your poster visually appealing, but be careful with the number and types of colors you pick. Colors can influence your clients’ decisions and persuade them to trust and engage with your brand.
Blue, black, grey, gold, and silver are some of the colors that lend a professional look. But they’ve also long been used to evoke positivity and trustworthiness, which help convince people to take action.
Conclusion
Real estate posters help homeowners accelerate the process of selling their properties by attracting qualified buyers and driving inquiries and property visits. Poster templates from Picmaker are attractive and easy to customize. They are a quick and simple solution for property owners looking to advertise their properties for sale. While designing a real estate poster, it’s paramount for realtors and property owners to present all the information in a digestible format and ensure the poster is visually appealing and legible.
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