2022 Women's Day Campaign Templates To Achieve Your Brand Goals

International Women’s Day (IWD) is here. At Picmaker, we're using the occasion to celebrate and show our gratitude to women for being the guiding force of our lives. We've produced a video (embedded above) that celebrates women in their many different avatars: daughter, sister, mother, wife, and so on. This article is another Women's Day offering as we help you celebrate this special day.

March 8 is not only the 67th day of the year in the Gregorian Calendar, the most widely used global calendar, but also an occasion to celebrate women and their achievements. The day is a national holiday in more than 20 countries, while in the West, it is about socio-cultural significance with a focus on celebrating womanhood.

#BreakTheBias is the theme of the 2022 International Women’s Day. The manifesto reads: “Imagine a gender equal world. Together we can forge women’s equality.”

The landmark day is also an opportunity for brands across industries to run targeted digital campaigns to boost brand awareness, sales, and reinforce their relationship with customers old and new. As they plan their digital campaigns ahead of this year’s IWD, brands must consider the theme “BreakTheBias” and demonstrate equality across the board.

In previous years, a diverse range of brands has built thematic Women’s Day campaigns to promote and celebrate the role of women.

In 2021, Adidas launched the ‘Watch Us Move’ campaign, aimed at celebrating women and their freedom of movement. It showcases women performing activities such as cycling, yoga, exercising, and more, as the company also unveiled a new collection of sportswear designed to deliver maximum support and comfort for women during physical activity.

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On the eve of 2017 International Women’s Day, State Street Global Advisors (SSGA), an asset management firm, ignited a conversation about the significance of gender diversity in corporate leadership by placing a bronze, four-feet-high statue of ‘Fearless Girl’.

Facing down Wall Street’s iconic ‘Charging Bull’ statue and promoting female empowerment, it was part of the campaign developed by McCann New York, an advertising agency, encouraging organizations to appoint more women in board membership roles. 

SSGA states that since the campaign launch, close to 60 percent of the companies that had been identified with previously all-male boards, had added at least one female director, as of March 2021. 

These are just two examples of how brands can build Women’s Day campaigns to get their message across to society while generating business value for themselves.

Marketers must be clear about their Women’s Day campaign goals. Is it about engagement with the social media audience, alerting potential customers about a limited-time offer, a Women’s Day-centric event that helps with brand building? Here are a few campaign ideas.

Social Media Engagement

Publishing a short video featuring Women’s Day messages from your employees and having the female staff narrate what the day means for them, is a great way to drive engagement on social media. It helps gather diverse perspectives on the occasion and celebrate each one’s role. Also, it provides a sneak peek into the company culture and helps with branding.

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Conduct A Conference Or Webinar

It can be virtual or in-person but one key goal of a Women’s Day conference is to recognize women’s achievements across all walks of life. The conference can include a guest talk, fun activity for women, awards distribution, and more. Conferences help with building a positive brand image and the best moments can be shared on social media pages and in the company’s email newsletter as well. Don't forget to integrate a multichannel contact center to provide support to participants.

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Branded Gifts

International Women’s Day is a great occasion to express thanks to female staff by presenting gifts. In an office setting, the gifts can be distributed at the cubicles and at the respective desks. For those working remotely, the gifts could be sent by mail to employees’ residences. A professional, well-packaged gift, along with a thank you note, goes a long way to making the recipients feel special. This, too, can help build a positive image for your company and boost female employees’ morale.

Other Ideas

In addition, companies can arrange for dinner or lunch parties, conduct karaoke, singing and dancing competitions, quiz contests, and more to entertain and engage their female staff and drive overall employee engagement.

In this article, we provide you with 20 free-to-use Women’s Day templates across categories such as posters, flyers, social media banners, party invitations, and more for use as part of your IWD campaigns.

Women’s Day Special YouTube Thumbnail

If your YouTube channel is broadcasting a Women’s Day conference or is interviewing personalities about the significance of this day, this YouTube thumbnail can help generate a ton of clicks to your video.

The template is ready-to-use, with the exception that you may use the photos of the personalities or guests you’ll be featuring on your channel. The typography and monochrome background provide a classic look, befitting of the occasion which it’s promoting. Add your channel logo before use. 

Influential Women In The World YouTube Thumbnail

This template and its use case are similar to the previous one, with only the color palette and typography being different. The thumbnail would suit a channel’s episode covering the most influential women in the world. You’d only have to customize the photos of the female personalities you want to feature in your talk and add your channel’s logo. 

Happy Women’s Day YouTube Channel Art

This is a minimalist YouTube channel art that you can use to refresh your channel’s visual elements and notify your viewers of new content. The template comes with social media buttons that can be hyperlinked to give your channel viewers the option to visit and interact with your social media channels. 

Women’s Day Sale Instagram Post

Retail and clothing brands promoting a Women’s Day offer sale can use this Instagram Post template to bring customers to their online and brick-and-mortar stores. The template is ready-to-use and requires little customization. You should include your brand logo and tagline in the template before publishing it online.

Happy Women’s Day Instagram Post

If you’re running campaigns focused on brand awareness, then this Instagram Post template is tailor-made for you. The template resembles a group of women rallying for “equality”, which is one of the main reasons for celebrating Women’s Day. It’s accompanied by the message “Happy Women’s Day”, which is prominent for the audience to notice and engage with your post.

Women’s Day Quote Instagram Post

A good alternative to a minimalist Women’s Day visual is a quote-based Instagram Post like this. It can help generate engagement in the form of likes, re-shares, and comments. In this case, the message is empowering and, while the design is minimalist, is the main attraction. 

Raise Your Voice Women’s Day Poster

Here is a women-empowerment poster that encourages women to raise their voices and take a stand against gender-based violence. This poster serves as a reminder on International Women’s Day that no gender-based discrimination or treatment should be tolerated. It requires little to no customization before use.

Illustrated Women’s Day Celebration Poster

This poster is tailor-made for Women’s Day celebrations and thematic, women-only parties held by companies or event organizers. The design is minimalist and the typography is the focus of the poster. The venue, time and web address details of the poster copy need to be customized before the poster is printed or published online to invite guests. 

Women’s Day Special Webinar Poster

Webinar and conference organizers can use this poster to drive sign-ups and registrations. The poster must be customized to include the photo of the guest speaker, while the details of the venue or the virtual meeting link and passcode, and time need to be updated. The organizer’s logo can also be included in the poster.

Stop Gender Inequality International Women’s Day Poster

This is a timely poster emphasizing the message that gender inequality has no place in society and must stop. With the “Stop gender inequality” part of the copy, the poster will be particularly effective in places where the need for equality needs more emphasis. 

Happy International Women’s Day Flyer

This is a minimalist flyer that you can share on your brand’s social media pages to generate audience engagement on International Women’s Day. You can add your brand logo, either top-right or top-left, before you share it online.

Illustrated Women's Day Party Facebook Ad

Running a Facebook ad to invite guests to your Women’s Day party? This template is perfect for you. The typography requires little customization as you must update venue details and party timings. Otherwise, the Facebook ad is ready-to-use. 

Restaurant Women’s Day Offer Facebook Ad

Restaurants and fast-food chains offering special deals can use this Facebook ad to generate table bookings and get more guests to avail the offer. The design copy can be tweaked to include the menu items on which the offer is redeemable. And, if applicable, the time slots during which the offer prices apply on Women’s Day. The restaurant name and address need to be customized as well before use.

Woman Working Out Gym Women’s Day Offer Facebook Ad

Gymnasiums and fitness centers promoting offers to increase sign-ups and memberships can use this Facebook ad. The design copy is pretty self-explanatory and only the membership fee might need to be customized before use. The brand logo should also be included in your Facebook ad design.

Stop Gender Discrimination Facebook story

If you’re a company that wants to forge an identity as a socially responsible brand and you want to start with a Women’s Day post, then this Facebook Story is for you. The design combines dramatic visual elements with a powerful reminder: “Stop gender discrimination”. And it’s timely too, if shared on International Women’s Day.

Stop Gender-based Violence Facebook Story

Here’s another Women’s Day Facebook Story that serves as a reminder gender-based violence is unacceptable in society. Sharing this on IWD will not only show your brand in good light but also help drive engagement and spark a conversation on social media, potentially leading to brand mentions. 

Happy Women’s Day Facebook Story

This is a customary Women’s Day design that you can publish as a Facebook Story to drive engagement through March 8. Minimalist design with an attractive color palette, it’s designed to spread cheer on IWD.

Illustrated Women’s Day Party Invitation

A Women’s Day party is a great platform to meet and socialize with people while celebrating the significance of the occasion. Use this invitation to invite female guests to your Women’s Day party. The invitation copy needs to be customized with your party and venue details before use. 

Women’s Day Celebration Invitation

Here’s another Women’s Day invitation that’s designed to bring female guests together for a celebratory evening or night. Depending on the type of celebration, you might want to include more details to provide enough information for the attendees. 

Happy International Women’s Day Twitter Header

Use this Twitter Header to usher in Women’s Day and drive engagement and gain followers. Depending on your service and product offerings as a brand, the Twitter Header is a piece of social media real estate to drive inquiries, sign-ups to a product tour, and generate business value.  

International Women’s Day is a celebration of women’s achievements and an occasion to promote equality in all walks of life. 

Brands can use the landmark occasion to engage with their audience on social media by publishing platform-specific posts. They can also conduct thematic webinars and other event-based activities that help with brand building. 

With parties and celebration events being held, people, too, have the chance to socialize. Not to mention, use the meet-ups to discuss the issues women face in their daily lives and how best to tackle them. 

Picmaker is your go-to design platform to create Women’s Day visual content for social media. What’s more, you can design posters, flyers, and invitations to achieve your brand’s campaign goals. 

With the help of AI-powered, intuitive features such as MAD Button, tens of thousands of design elements, and more than 100 million stock images, anybody can create eye-catching designs for International Women’s Day. It’s fast and easy!

Additional Reading:

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• Your Ultimate Guide To Social Media Image Sizes For Each Channel