Instagram has become one of the most booming social media platforms with over 2  billion monthly active users.  Over the years, Instagram has gradually evolved into a creative social media marketing tool with lots of brands using it to reach their target audience and selling the product and driving sales. There are different methods to […]

Social media marketing is the bread and butter of every modern business. Social media is where a majority of the audience is. The right social strategy helps businesses not only reach and engage with their target audience but also drive leads, sales, and gain ambassadors for their brand. RELATED: Your Ultimate Guide To Social Media […]

Social media websites frequently change the way display and render content to their users. Social media image sizes and layouts are a big part of the updates rolled out by each channel. The frequency of changes can make it especially challenging for social media marketers, designers, and brand custodians to have them at their fingertips. […]

Brands use social media to engage with their audience and achieve their marketing and business goals. Their goal(s) is to: Drive brand awareness  Build a community of users and brand ambassadors Drive traffic and conversions Build and strengthen brand reputation Your brand goals dictate your social media strategy. Along with designing your social media strategy, […]

We get it: driving Instagram engagement can, from time to time, become challenging. Even if you know your target audience, their pain points, and your content is designed to engage them. Your content is funny, inspirational, thought-provoking, or helpful for your audience. Yet, you don’t see them engaging with your content. They scroll past it. […]