10 Best Social Media Management Tools For 2023

Are you an Influencer or a marketer managing multiple social media accounts?

Managing multiple social media accounts on different platforms can be a hassle. This is where social media management tools come to the rescue.

These social media management tools can help businesses and individuals manage their social media accounts more efficiently and effectively.

Let’s look at the top 10 best social media management tools available in 2023.

Price : Paid plans start at $9.95 per month with a 14-day free trial.

Picmaker is a versatile and user-friendly social media management tool that can help businesses and individuals streamline their online marketing efforts. 

With a wide range of features and AI, Picmaker makes it easy to create engaging and visually appealing content that can attract and retain your audience's attention.

Top Features Of Picmaker

• Picmaker offers a range of best social media management features such as scheduling and analytics. This allows you to plan and publish your content in advance, ensuring that your posts are published at the most optimal times for your audience.

• It includes team collaboration features that allow multiple users to manage social media accounts and work together on social media campaigns. 

• This collaboration feature  makes it easy for businesses to coordinate their social media efforts and ensure that everyone is on the same page when it comes to their social media strategy.

• Picmaker’s MAD Button Utilizes AI-enabled personalisation to create unique graphics with minimal efforts.

• Picmaker’s MAD Text Button lets you command theAI to create engaging captions for you that can hook your audience in a flash for better engagement.

• This platform offers a vast library of images, icons, and graphics, making it easy to find the right visuals for your design.

• It also offers a wide range of customizable templates to help users create visually stunning social media posts.

• Picmaker's caption generating feature is an innovative tool that helps users to generate captions for their social media posts quickly and easily. This feature uses machine learning algorithms to suggest captions based on the image or graphic being used.

• This social media management tool also offers a variety of other Social listening features like Hashtag, Keywords and caption generator.

• This can also help you track your social media performance, including engagement and reach, which can help you to fine-tune your strategy and improve your online presence.

• Picmaker offers excellent customer support, with a knowledge base, email support, and a chatbot available to users.

Picmaker is a powerful social media management tool that can help businesses and individuals to create compelling content, build their brand, and engage with their audience. Whether you are new to social media marketing or an experienced pro, Picmaker is the best tool to add to your arsenal.

Price : Paid plans start at $99 per month with a 30-day free trial.

Hootsuite is one of the widely used social media management tools that exist. It allows you to manage multiple social media accounts, schedule posts, and track social media analytics from one central dashboard.

It also provides detailed analytics on social media performance, allowing users to track key metrics such as engagement, reach, and follower growth. This data can help businesses to understand which types of content are resonating with their audience and adjust their social media strategy accordingly.

Hootsuite's ability to monitor and track mentions of a brand on social media, keep tabs on hashtags and competitors is another crucial aspect of the too

Pros

• Hootsuite saves time by allowing users to manage multiple social media accounts in one place, rather than having to log into each account separately.
• It integrates with other marketing tools and platforms, including Google Analytics, Salesforce, and MailChimp.
• It helps streamline content creation with features like scheduling, analytics and collaboration.

Cons

• Hootsuite can be expensive, especially for small businesses or individual users.
• This platfrom only allows scheduling of up to 30 posts in advance for each social media account.
• It's templates and designs are limited and may not allow for complete customization.

Price : Paid plans start at $24 per month.

Simplified is an all-in-one marketing platform that aims to streamline various marketing tasks such as design creation, content drafting, social media planning, and team collaboration. It is designed to be user-friendly, making it accessible for individuals with any level of technical expertise, from small business owners to large marketing teams​.

Pros

• Comprehensive Toolset: Simplified offers a wide array of tools for design, writing, and social media management, making it a one-stop-shop for marketing needs.
• User-Friendly Interface: The platform is intuitive, making it easy to navigate and use, even for beginners.
• Effective Collaboration Features: Facilitates teamwork with features that support real-time collaboration and feedback.
• Affordability: Competitive pricing, especially given the breadth of features offered

Cons

• Character Limitations: Some users have reported limitations on character counts in certain tools, which can be restrictive when creating content for platforms like Twitter or LinkedIn.

Price : Paid plans start at $6 per month per channel with a 14-day free trial.

Buffer is a simple and easy-to-use social media management tool that allows you to schedule posts and track social media analytics. It also offers a browser extension that allows you to share content from anywhere on the web.

Buffer Social also offers a range of additional tools and services to help businesses optimize their social media presence. These include a content curation tool, a mobile app for on-the-go social media management, and integration with other popular tools and platforms such as Google Analytics and Zapier.

Pros

• Buffer has an intuitive user interface that makes it easy to schedule and publish content across multiple social media platforms.
• It can save time by allowing users to schedule content in advance, which can help to ensure a consistent posting schedule and reduce the need for manual posting.
• This platform offers scheduling, analytics and team collaboration features.

Cons

• Buffer supports a limited number of social media platforms compared to some other social media management tools.
• The cost of using Buffer can become expensive for larger teams or businesses with multiple social media accounts.
• It has Lots of failed posts, it’s easier just to manually post than to problem solve.

Price : Paid plans start at $49 per month with a 30-day free trial.

AgoraPulse is a social media management tool that offers features such as social media scheduling, social media monitoring, and social media analytics. It also offers a mobile app that allows you to manage your social media accounts on the go.

One of the key features of Agorapulse is its content scheduling tool. This feature allows businesses to schedule posts across multiple social media platforms in advance, saving them time and ensuring that their content is consistently published.

Another important feature of Agorapulse is its social media monitoring tool. This feature allows businesses to monitor their social media accounts for mentions, comments, and messages, all in one place.

Agorapulse is a powerful and user-friendly social media management tool that is ideal for businesses looking to optimize their social media presence.

Pros

• The interface of AgoraPulse is user-friendly and easy to navigate, making it simple to manage social media accounts.
• This tool provides scheduling, collaborating and advanced analytics features, including audience insights, engagement tracking, and social media ROI, which can be useful for businesses looking to optimize their social media strategy.
• Comprehensive social media management.

Cons

• AgoraPulse may have a steeper learning curve compared to some other social media management tools, particularly for users who are new to social media management.
• The reporting features in AgoraPulse are not as customizable as some other social media management tools, which may be a disadvantage for users with specific reporting needs
• This tool can be expensive, particularly for larger teams or businesses with multiple social media accounts.

Price : Paid plans start at $18 per month with a 14-day free trial.

Later is a social media management tool that focuses primarily on visual platforms such as Instagram, Pinterest, and TikTok. With features such as content scheduling, visual planning, and analytics, Later provides businesses with the tools they need to optimize their visual social media strategy and grow their online presence.

One of the key features of Later is its visual planning tool. This feature allows businesses to plan out their visual content in advance, ensuring that their social media accounts have a cohesive and aesthetically pleasing look. With Later, businesses can easily drag and drop images to see how they will look on their social media feed, making it easy to plan out their content in advance.

Later also includes a content scheduling tool that allows businesses to schedule posts across multiple visual platforms in advance.

Another important feature of Later is its analytics tool. This feature provides individuals and businesses with valuable insights.

Later is a powerful and user-friendly social media management tool that is ideal for businesses looking to optimize their visual social media presence.

Pros

• Later is relatively cost-effective compared to some other social media management tools, particularly for users with a smaller number of social media accounts.
• It provides visual content management features, including a media library and user-generated content tools, which can be useful for businesses or individuals looking to curate high-quality visual content for their Instagram account.
• This tool is designed specifically for Instagram, and offers features such as Instagram Stories scheduling, which can be a significant advantage for businesses or individuals looking to optimize their Instagram presence.

Cons

• Later provides limited analytics features compared to some other social media management tools, which may be a disadvantage for businesses or individuals looking to track their social media performance in detail.
• It only allows users to schedule posts up to a week in advance, which may be a disadvantage for users who prefer to schedule posts further in advance.
• It supports a limited number of social media platforms compared to some other social media management tools, which may be a disadvantage for users looking to manage multiple social media accounts.

Price : Paid plans start at $29 per user per month.

CoSchedule is a social media management tool that offers a variety of features, including social media scheduling, social media analytics, and social media monitoring. It also integrates with WordPress, making it easy to schedule social media posts alongside blog posts.

One of the key features of CoSchedule is its content creation tool. This feature enables businesses to create and manage all their social media content in one place, from blog posts to social media updates.

CoSchedule also includes a social media scheduling tool, Analytics tool, also allows team collaboration with its Collaboration tool.

On a whole, with Coschedule, businesses can track their social media performance, identify areas for improvement, and make data-driven decisions to optimize their social media strategy.

Pros

• CoSchedule offers a comprehensive content planning and scheduling platform, which can help businesses and individuals to manage their social media presence more efficiently.
• It offers integrations with a range of other tools, including WordPress, Google Analytics, and Buffer, which can help to streamline social media management processes.
• One of the key features of CoSchedule is its content creation tool.

Cons

• CoSchedule has a slow load time, which can make it difficult.
• This platform can be expensive, particularly for larger teams or businesses with multiple social media accounts and content marketing needs.
• The reporting features in CoSchedule are not as customisable as some other social media management tools, which may be a disadvantage for users with specific reporting needs.

Price : Paid plans start at $29.99 per month.

MeetEdgar is a unique social media management tool that offers a range of features designed to help businesses streamline their social media strategy and increase their social media engagement

One of the key features of MeetEdgar is its automated content scheduling tool. With this feature, businesses can create a library of evergreen content that can be shared on social media multiple times. 

A few other important features of MeetEdgar are its scheduling, collaborative, analytics and reporting tools.

MeetEdgar focuses on evergreen content and automated content scheduling, combined with its comprehensive suite of features, make it a popular choice among businesses of all sizes and industries.

Pros

• MeetEdgar offers a unique feature where users can recycle their evergreen content automatically, which can save time and effort in creating new content.
• This tool offers social media scheduling and analytics for multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn.
• It has a user-friendly interface.

Cons

• MeetEdgar does not offer as much flexibility in post customisation compared to some other social media management tools, which may be a disadvantage for users who prefer to have full control over their social media content.
• This platform has limited integrations with other apps and platforms, which may be a disadvantage for users who rely on other apps or platforms to manage their social media presence.
• It supports Limited social media platform.

Price : Paid plans start at $29 per month.

Designed to assist businesses and organizations with their social media presence, Sendible is a potent social media management tool that streamlines the process. This tool offers a wide range of features that make it easy to create, schedule, and publish content across multiple social media platforms.

Sendible also offers advanced scheduling features, allowing businesses to create a content calendar and schedule posts in advance. This can save time and ensure a consistent social media presence, even when teams are busy or out of the office.

It also offers robust analytics and reporting tools, allowing businesses to track the success of their social media campaigns and make data-driven decisions. These insights can help businesses identify what content is resonating with their audience and make adjustments to their strategy accordingly.

Its intuitive interface, advanced scheduling features, and powerful analytics make it a top choice for social media professionals.

Pros

• Sendible offers content creation tools, including a built-in image editor and content recommendations, which can be useful for businesses or individuals looking to create engaging social media content.
• It offers social listening tools, including keyword and hashtag monitoring, which can be useful for businesses or individuals looking to track brand mentions and engage with their audience.
• This tool also offers collaboration features, including team workflows, task assignments, and project management, which can be useful for businesses or teams managing multiple social media accounts.

Cons

• Sendible supports a limited number of social media platforms and also may have a steeper learning curve compared to some other social media management tools.
• The reporting features in Sendible are not very customisable.
• It can be expensive, particularly for larger teams or businesses with multiple social media accounts and content creation needs.

Price : Paid plans start at $25 per month with a 14-day free trial.

SocialPilot is a social media management tool that allows you to manage multiple social media accounts, schedule posts, and track social media analytics. It also offers a variety of integrations with popular apps such as Canva and Google Analytics.

This platform allows users to manage multiple social media accounts from a single dashboard, making it easy to monitor and respond to activity across different platforms.

SocialPilot offers a variety of features like scheduling, team collaboration tools, social media listening, and content curation. These features make it a versatile tool for businesses and individuals looking to improve their social media presence.

SocialPilot is a valuable social media management tool that can help businesses and individuals save time and streamline their social media activity.

Pros

• SocialPilot allows users to manage multiple social media accounts in one place. You can connect and manage up to 50 social media accounts, which is very useful for businesses and agencies.
• With SocialPilot, you can schedule and automate your social media posts in advance, which can save you time and effort.
• It also provides analytics and reporting features that allow users to track the performance of their social media accounts.
• This tool offers team collaboration features that allow team members to work together on social media campaigns and projects.

Cons

• SocialPilot's customer support may not be as responsive as some other social media management tools.
• SocialPilot's customization options may be limited compared to some other social media management tools. For example, there may be limited options for customising social media post templates.
• It may not have all the features that some users need, such as influencer management or social listening.

Which social media management tool would you typically rely on? 

There are many social media management tools available in 2023. The top 10 tools discussed in this article offer a range of features that can help businesses and individuals manage their social media accounts more effectively and efficiently.